The Bombay Company finally launches its
The Bombay Company finally launches its ecommerce website
http://ow.ly/e8IAB
Oct 2
Facebook Launches into Mobile Commerce (
Facebook Launches into Mobile Commerce (mCommerce) With its New Gifts Platform
http://ow.ly/e8Isi
The Joys of Shopping for Cold Medicine: How Mobile Finders Make Life Better
I'm miserable, sweating, and tired, and I just want something for this stupid cold so I can go home, pop the meds, and pass out. But now I get to compare labels on all of these products. Joy.
The Revenge of Showrooming
Customers bearing smartphones may well be your best friends whether they’re using a shopping application from you or a competitor.
Amazon’s Billion Dollar Secret Weapon, Part 2
Amazon is getting a free ride because manufacturers and other major retailers are not competing efficiently for the Zero Moment of Truth by creating original custom product content. Over-reliance on syndicated and/or scraped content is penny-wise but ZMOT foolish and very expensive in the long term.
Amazon’s Billion Dollar Secret Weapon
Amazon is getting a free ride because manufacturers and other major retailers are not competing efficiently for the Zero Moment of Truth (ZMOT) by creating custom product content.
Can I Get Some Help Over Here…Anyone?
A critical component to in-store best practices: ensuring that product subject matter expertise is readily available to shoppers.
Tablets: Growing and Engaging. Content? Not so much.
Many agencies simply repurpose their clients' print materials directly onto the tablet without taking advantage of the unique interface possibilities
What’s Your Pinterest Plan?
The press generated by Pinterest this year is so over-the-top positive that it sometimes borders on hyperbole. Is there really something there? For retailers it's a must-embrace platform.
